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Privacy Policy

See how we manage your Information

We are committed to protecting your privacy
This Policy indicates the type of processes that may result in data being collected about you. Your use of this website gives us the right to collect that information.

We will process your data for the following lawful purposes: with your consent; to fulfill our obligations to you; and where there is a legitimate interest to do so.

This Privacy Policy applies to personal data collected directly from you through our website, when you register or sign-up to any of our services or event, subscribe to the newsletter, complete any forms, surveys, customer feedback, by post, email, telephone or social media, and to personal data collected by us through our or third parties’ research and our engagements with clients.

IP Address Lookup
Our company uses third parties to provide information about visitors to our websites. When you visit our websites we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organization to whom the IP address is registered but not individuals.

Website Cookies and Link Tracking
Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.

By using your browser controls, you are always in control of the cookies we store and access on your computer.

Types of Communications
When you register or sign-up for any of our services, we may ask you to provide your full name, email address, job title, organization, telephone number and geolocation.

By submitting your email address you are consenting to receive the particular piece of information you requested, as well as allowing us to send you appropriate and useful communications regarding our events and services. This includes, but is not limited to; invitations to our industry-leading events and webinars, our latest assets (product details, guides, reports, infographics, and videos), and promotional offers on related services.

We may also require you to provide your details such as your full name, job title to process submissions, communicate with you about your application which may also be shared with the Zhejiang Orientx Fire Safety Equipment Co., LTD. for the purpose of selecting data and your submission. We may further communicate with you via our newsletters unless you opt-out.

At any time, you can update your preferences by clicking the link in any emails you receive from us. The link will always be in the footer of the email. You can also stop receiving emails from us using the unsubscribe link options, also found in the footer of our emails. Please note, changes to preferences and unsubscribe options will not affect service emails we are obliged to send to you, once you have registered for an event, for instance.

Information Collected
We may collect any or all of the information that you give us depending on the type of transaction you enter into, including your name, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website.

Information Use
We use the information collected primarily to process the task for which you visited the website. Data collected in Europe is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorized access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.

Your Internet browser has the in-built facility for storing small files – “Cookies” – that hold information which allows a website to recognize you as a user. Our website takes advantage of this facility to enhance your experience. We use a number of these cookies for analytical purposes, and these are described in detail below. By using this website, you consent to the use of cookies for these purposes.

We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognize you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a pre-determined expiry date, or when deleted by you.

Most web browsers allow user privacy settings to block either all cookies or third-party cookies. Blocking cookies will, however, have a negative impact upon the usability of many websites, including this one. Please visit for comprehensive information on how to change your cookie settings in a wide variety of different web browsers.

Google Analytics Cookies
Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyze how the content of their website is viewed and navigated. This, in turn, allows optimization of the content and pages on our websites and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following URL –

Email Marketing Post-Click Tracking Cookies
These cookies are used to report on the pages of our websites that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.

Retaining your Personal Data
We will not keep your personal data for any longer than required for the purposes for which it is collected, unless there is a legal obligation on us to keep it for a longer period. When it is no longer required your personal data will be deleted.

We will retain your personal data for the following purposes and retention periods.


Retention Periods

User profile

5 Years

Form Submissions

5 Years


5 Years

Potential claims

5 Years

Email unsubscription requests

Indefinite – all unsubscribe requests are retained to allow suppression from future email marketing activity

Digital Marketing (website visits, social media engagement, email campaign engagement)

5 Years

Your Rights
You have the following rights under data protection legislation. If you have any questions about your rights, or you wish to exercise any of these rights, please email

We may require you to provide forms of identity should you wish to exercise one of your rights below.

Access: You are entitled to confirmation that we process your personal data and a copy of such personal data.
Rectification: If the personal data we hold on you is incorrect, you have the right for this to be rectified. You may also update your personal data through your account settings.
Erasure: You can request us to erase your personal data where there is no compelling reason to continue processing.
Restriction: You may request a restriction on the processing we undertake on your personal data. This will only apply where we have no lawful basis to process your personal data, your personal data is inaccurate or to comply with an objection request (see below).
Objection: You may object to our processing of your personal data if our processing is carried out on the basis of legitimate interests. Please note, however, that should we determine that our interests are so compelling as to override your objection we may continue to process your personal data.
You may object to receiving direct marketing at any time.
Portability: You have the right to receive some of your personal data in a machine-readable format. This right extends to you being able to request that such data is sent to a third-party controller.
Withdraw Consent: If the lawful basis we rely on to process your personal data is consent you have the right to withdraw this consent. Please email us at to withdraw consent for the processing of your personal data.
Your right to complain to a supervisory authority: Further information about your rights can also be obtained from your national data protection regulator. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with your national data protection supervisory authority, although we would ask that you contact us in the first instance.
Your right to be informed: You can contact us to find out more or to ask any questions you may have about our use of your personal data.

Changes to this Privacy Policy
Any changes to our Privacy Policy will be incorporated in a new version of the Privacy Policy, available here. Any new versions of the Privacy Policy will supersede previous versions. We will take reasonable steps to draw your attention to any changes to our Privacy Policy. However, we suggest that you visit this link each time you use the website.

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